Capital One Senior Manager, Communications - Capital One Auto Finance in Plano, Texas
Plano Town Center (31064), United States of America, Plano, Texas
At Capital One, we’re building a leading information-based technology company. Still founder-led by Chairman and Chief Executive Officer Richard Fairbank, Capital One is on a mission to help our customers succeed by bringing ingenuity, simplicity, and humanity to banking. We measure our efforts by the success our customers enjoy and the advocacy they exhibit. We are succeeding because they are succeeding.
Guided by our shared values, we thrive in an environment where collaboration and openness are valued. We believe that innovation is powered by perspective and that teamwork and respect for each other lead to superior results. We elevate each other and obsess about doing the right thing. Our associates serve with humility and a deep respect for their responsibility in helping our customers achieve their goals and realize their dreams. Together, we are on a quest to change banking for good.
Senior Manager, Communications - Capital One Auto Finance
Do you thrive on executing multi-dimensional, integrated communication campaigns? Capital One is looking for a senior Public Relations professional with experience in driving consumer-facing programs in support of our Auto Finance business, one of the largest auto finance businesses in the country. This is an exciting time to join this business and make a tangible impact in telling a compelling story of our customer-centric, tech-forward products and offerings.
We are looking for an energetic and intuitive PR strategist with exceptional leadership and external communication skills who can lead integrated large-scale consumer PR campaigns. This role will support the Consumer Auto vertical within Capital One Auto Finance. The successful candidate will work with a results-focused, enthusiastic team to drive industry leading consumer facing programming.
The Senior Manager will create and execute effective external communications programs that raise awareness, enhance perception and drive adoption of Capital One products and services.
This position requires strong written and verbal communication skills and an understanding of online and traditional marketing techniques; demonstrated experience and expertise in media relations.
Execute results-focused PR programming in support of Capital One Auto Finance
Create insights-based communications strategies that deliver on goals
Thoughtfully determine when to incorporate earned media, influencer relations, experiential and content components into programming
Lead internal PR team – and in some cases partners’ teams – to execute against plans
Manage agency partners through all parts of the planning, execution and reporting process
Serve as Consumer Auto PR day-to-day contact across Corporate Communications and partner teams
Work with internal partners (Marketing, Brand, Content, Social, Advertising, Sponsorships, Internal Communications, etc.) to build cohesive integrated plans, creating efficiencies whenever possible
Proactively identify and build new relationships across partner teams and Corporate Communications to ultimately strengthen programming and deliver results
Build relationships across the broader Auto Finance business to connect dots and ensure campaigns are informed by overall business strategy
Present strategies to stakeholders to secure alignment on PR activity, sharing updates as appropriate
Consistently share updates and learnings with larger Corporate Communications team
Foster media & influencer relationships
Build and maintain relationships with key auto, lifestyle, business and financial media and influencers to ultimately deliver results
Identify opportunities to leverage media/influencer relationships to educate the larger team on trends and insights that strengthen programming
Interpret and act on data-based insights
Leverage data insights to develop, nurture and refine compelling creative ideas and concepts.
Contribute to learning agendas and leverage insights to inform programming
Work with internal Impact and Insights team to set measurement goals, analyze data and report results to stakeholders
Bachelor’s Degree or military experience
At least 5 years of Public Relations experience
At least 3 years of experience managing teams
At least 7 years of Public Relations experience for a consumer brand
At least 4 years of experience managing multiple projects simultaneously
At least 2 years of experience with executive-level clients
Experience working effectively with multiple constituents, including peers, executive management, senior management
At least 5 years of experience working in current digital and social media technology
At least two years of experience with SEO, content and social analytics best practices and principles
Financial services experience preferred
At least 3 years of experience working in the auto industry, at least 3 years of experience working with auto industry clients, or at least 3 years of experience in a combination of the two
At this time, Capital One will not sponsor a new applicant for employment authorization for this position.